Janusz A. Holyst, Krzysztof Kacperski, Frank Schweitzer:

Social impact models of opinion dynamics

in:

Annual Reviews of Computational Physics, vol. 9
(Ed. D. Stauffer)
World Scientific, Singapore 2001, pp. 253-273

Abstract:

We investigate models of opinion formation which are based on the social impact theory. The following approaches are discussed: (i) general mean field theory of social impact, (ii) a social impact model with learning, (iii) a model of a finite group with a strong leader, (iv) a social impact model with dynamically changing social temperature, (v) a model with individuals treated as active Brownian particles interacting via a communication field.

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